BBB4M, Grade 12, International Business Fundamentals
BBB4M COURSE OUTLINE
Course Title: International Business Fundamentals, Grade 12, University/College (BBB4M)
Grade: 12
Ministry Course Code: BBB4M
Course Type: University / College Preparation
Credit Value: 1.00
Course Hours: 110
Department: Business Studies
Revision Date: N/A
Policy Document: Business Studies, The Ontario Curriculum, Grades 11 and 12, 2006 (Revised)
COURSE DESCRIPTION
International Business Fundamentals - BBB4M course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.
OVERALL EXPECTATIONS
A. Business, Trade, and the Economy
By the end of this course, students will:
. demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business;
. analyse the impact of international business activity on Canada's economy;
. demonstrate an understanding of how international business and economic activities increase the interdependence of nations.
B. The Global Environment for Business
By the end of this course, students will:
. analyse ways in which Canadian businesses have been affected by globalization;
. demonstrate an understanding of the factors that influence a country's ability to participate in international business;
. assess the effects of current trends in global business activity and economic conditions.
C. Factors Influencing Success in International Markets
By the end of this course, students will:
. analyse the ways in which cultural factors influence international business methods and operations;
. assess the ways in which political, economic, and geographic factors influence international business methods and operations;
. identify and describe common mistakes made by businesses in international markets;
. evaluate the factors currently affecting the international competitiveness of Canadian businesses.
D. Marketing Challenges and Approaches, and Distribution
By the end of this course, students will:
. assess the challenges facing a business that wants to market a product internationally;
. compare the approaches taken by various companies to market their products internationally;
. demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.
OUTLINE OF COURSE CONTENT

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EVALUATION SCHEME
A final grade (percentage mark) is calculated at the end of the course and reflects the quality of the student’s achievement of the overall expectations of the course, in accordance with the provincial curriculum.
The final grade will be determined as follows:
Seventy percent (70%) of the grade will be based on evaluation conducted throughout the course. This portion of the grade should reflect the student’s most consistent level of achievement throughout the course, although special consideration should be given to more recent evidence of achievement.
Thirty percent (30%) of the grade will be based on a final evaluation administered at or towards the end of the course. This evaluation will be based on evidence from one or a combination of the following: an examination, a performance, an essay, and/or another method of evaluation suitable to the course content. The final evaluation allows the student an opportunity to demonstrate comprehensive achievement of the overall expectations for the course.





